Case Study: Priceless Inkjet Cartridge Co. boosts customer satisfaction and scales CollegeInk with RingCentral

Priceless Ink & Toner and CollegeInk.com Keep Customers Happy With RingCentral

Priceless Inkjet Cartridge Co., a 13-year-old online retailer of name-brand, eco-friendly remanufactured printer and copier supplies, reoriented its business during the recession to focus on cost-conscious customers and remanufactured products. That shift required investing in a stronger customer-support operation and a reliable telecommunications partner to handle higher support demand and to launch a new student-facing e-commerce initiative, CollegeInk.com.

Priceless adopted RingCentral’s cloud phone system to support customer service and the CollegeInk.com platform (which lets students open commission-based online ink stores). Since implementing RingCentral, customer satisfaction has risen from 71% (early 2010) to 76% (early 2011) and 83% (beginning of this year), while streamlined call transfers and order handling have made scaling CollegeInk and managing queries far easier and more affordable for the small company.

Priceless Inkjet Cartridge Co.

Ray Slipatchuk

Founder