Case Study: PMU builds customer loyalty across digital channels with RingCentral

PMU boosts customer satisfaction by 15 points with RingCentral

PMU, a major online betting and horse racing company, needed to modernize its customer service to build loyalty and handle interactions efficiently across its many digital channels. To achieve its growth targets and provide a centralized, empathetic customer experience, it turned to the RingCentral solution to manage all customer communications.

By implementing RingCentral's omnichannel customer engagement platform, PMU integrated its communications with its existing CRM and ecosystem. The solution centralized all digital interactions, from messaging to social media, into a single interface. This resulted in a less than 15-minute average response time during service hours and a 15-point increase in customer satisfaction, allowing PMU to efficiently manage its high volume of messages and build stronger customer relationships.

PMU