Case Study: Optimizely achieves 1,000% more online event registrations with RingCentral Events

Optimizely Boosts its Online Event Registrations 1,000% with RingCentral Events

Optimizely, a high-tech marketing software company, relied on webinars and live events to generate leads, but by 2020 its webinar registrations had fallen sharply as audiences experienced webinar fatigue. The team also found that their existing webinar setup, used for online events, required a lot of manual work and generated almost no real-time attendee engagement.

Optimizely turned to RingCentral Events to replace its basic webinar approach with a dedicated online event platform. With RingCentral, the company improved interactive experiences and boosted online event registrations by 1,000%, helping its global campaigns generate stronger engagement and better lead flow.

Optimizely

Sopiko Heldebro

Senior Director of Global Marketing Campaigns