Case Study: Northern Tool + Equipment achieves rapid retail expansion and unified cloud communications with RingCentral

Northern Tool + Equipment Is Spinning Up Retail Stores Like Crazy, Thanks in Part to RingCentral

Northern Tool + Equipment, a 40-year-old retail and manufacturing company with 126 stores and a large online catalog, was growing rapidly and found its legacy and first cloud phone solution couldn’t keep up. The company needed a reliable, scalable telephony platform that could quickly provision new stores, support mobile and remote corporate staff, and provide better management and reporting capabilities.

Implementing RingCentral delivered that solution: a single cloud portal managing roughly 2,000 lines across stores and enabling about 750 corporate employees to work seamlessly from anywhere. Rollouts now take days, not months, using repeatable templates; built-in digital fax and call analytics improved order handling and customer insights; and a close vendor partnership even produced custom features to support Northern Tool’s ongoing national and international expansion.

Northern Tool + Equipment

Rodney Dybedahl

Senior Telecommunications Analyst