Case Study: Cross Company achieves modern, reliable unified communications and improved productivity with RingCentral

How Unified Communications Brought this Industrial Solutions Provider’s Own Operations into the 21st Century

Cross Company, a 500+‑employee industrial solutions provider founded in 1954, supports essential industries from aerospace to food and semiconductors. Despite selling advanced IoT and robotics solutions, its internal communications relied on a brittle, proprietary phone system that was unreliable, hard to administer, and lacked any shared digital collaboration tools—creating delays and inefficiencies across dozens of US locations.

Cross replaced that legacy system with RingCentral’s unified communications app, giving every employee direct numbers, desktop and mobile access, team messaging, and video conferencing with screen sharing. The result: faster, more flexible customer responsiveness (sales reps can take business calls remotely), smoother virtual collaboration, no audio/video helpdesk tickets since rollout, and a scalable communications platform that supports Cross’s continued growth.

Cross Company

Nicholas Laws

IT Support Specialist