Case Study: Pacific Dental Services achieves uninterrupted patient care during lockdown with RingCentral

How a Smart Tech Decision Helped This Leading Dentistry Company Continue Caring for Patients Even During the Lockdown

Pacific Dental Services (PDS) is a fast-growing dental support organization that backs more than 800 practices with business, IT and administrative services so dentists can focus on patient care. Rapid expansion left PDS with a patchwork of legacy phone systems, mixed telecom providers and multiple conferencing and chat tools that didn’t scale—making it hard for staff and clinicians to reach one another and creating workflow and support bottlenecks.

PDS implemented RingCentral’s cloud communications—virtual phones, company directory, unified messaging, video conferencing and open APIs—then integrated SMS with a PHI‑scrubbing app to remain HIPAA compliant. The change streamlined support (improving first‑call resolution), enabled automated appointment reminders that reduced no‑shows, and allowed quick rollout of teledentistry during COVID lockdowns so dentists could continue caring for patients and onboard new offices more easily.

Pacific Dental Services

Michael Brown

IT Enterprise Operations Manager