Case Study: LakeExpo achieves streamlined editorial workflow and better organization with RingCentral

How a Business News Team Simplified Its Complex Workflow and Got More Organized Than Ever

LakeExpo is a daily news and lifestyle site serving the Lake of the Ozarks and surrounding regions. As the remote team grew, editors and writers struggled with disorganized emails and texts, losing track of press releases, story ideas, and internal threads—making editorial planning and daily deadlines increasingly difficult.

Adopting the RingCentral app gave LakeExpo a single workspace for chats, file sharing, task management, and an editorial calendar. The team now creates project-specific teams and tasks, tracks progress, and schedules top stories weeks in advance. Workflow is far more organized, communication is faster, and real-time sharing has even improved coordination with advertisers.

LakeExpo

Nathan Bechtold

Editor-in-Chief