Case Study: Genius Foods achieves unified communications and improved collaboration with RingCentral

Genius Foods Chooses RingCentral as Unified Communications Provider

Genius Foods, founded in Edinburgh in 2009, is a multi-site producer of gluten-free baked goods sold internationally. As the business and its global partnerships grew, its legacy PBX and a patchwork of site-managed hardware, software and phone lines made communications fragmented and collaboration difficult.

After trialing RingCentral MVP across departments, Genius migrated 150 employees to a unified cloud communications platform with video conferencing, cloud integrations and plug‑and‑play setup. Implementation was seamless, administration can be done remotely from mobile devices, and the new system improved internal teamwork and external partner engagement while delivering the expected ROI.

Genius Foods

Stewart Ross

Business Systems Manager