Case Study: Digital marketing agency Native Rank boosts sales efficiency and saves employee time with RingCentral

Digital Marketing Agency Improves Sales Efficiency with RingCentral Office Integrated with Zoho CRM

Native Rank, a Denver-based digital marketing and SEO agency serving about 5,000 customers with roughly 70 employees and rapid revenue growth, faced a major productivity risk when a CRM upgrade broke its integration with RingCentral. The agency depends on click-to-call dialing, call analytics and fast response SLAs to manage high call volumes (about 45 calls per employee) and maintain measurable client results, so restoring reliable telephony-CRM integration was critical.

Native Rank switched to Zoho CRM and completed the RingCentral integration in minutes, enabling RingCentral for Desktop click-to-call, comprehensive reporting (about 50 common metrics), SMS routing for mobile ads, and phone-tree lead filtering. The solution saved an estimated 73 minutes per employee per day, improved manager visibility for coaching and SLA compliance, and significantly boosted sales efficiency and more accurate performance reporting.

Native Rank

Dan Dye

Executive Vice President