Case Study: Craftlogic Software achieves cost savings and better candidate engagement with RingCentral’s SMS API

Craftlogic Crafts a Better Recruiting Platform with RingCentral’s SMS API

Craftlogic Software LLC, a Frisco-based software consultancy and IT recruiting firm founded in 2003, was struggling to reach job candidates: phone calls often went unanswered, their prior SMS gateway sent texts from a third-party number that broke reply routing, and per-message fees added cost. Recruiting teams faced phone tag, inconsistent candidate responses, and extra developer work to forward replies.

Craftlogic integrated RingCentral’s SMS API into its proprietary applicant-tracking system so messages send from each recruiter’s business number and are handled through the RingCentral softphone and mobile app. The switch delivered clearer, more professional communications, simplified two-way texting, reduced SMS costs, and let recruiters manage candidate calls and messages from a single work number while keeping personal numbers private.

Craftlogic Software

Kevin Ferguson

President, CEO & Founder