Case Study: Wry Baby achieves a professional, nimble presence with RingCentral

Cloud Communications Help Wry Baby’s Dave and Kelly Sopp Stay Nimble

Wry Baby, founded by Dave and Kelly Sopp in Morrisville, NC, makes screen‑printed onesies that grew from a side project into a popular apparel brand. Although the business outsources most manufacturing, buyers expected the responsiveness and fulfillment capability of a larger company, and the founders needed to stay reachable while traveling to meet vendors and attend events.

Wry Baby implemented RingCentral’s cloud communications — especially the auto attendant, call forwarding to cell phones, and voicemail‑to‑email — to project a professional, larger-scale presence and manage calls remotely. The result was streamlined customer and vendor communications, greater flexibility for the two‑person team, and the polished service buyers expect.

Wry Baby

David Sopp

Owner