Case Study: TouchBistro achieves a 10% increase in close rates and a 12% boost in lead-to-opportunity rates with RingCentral

Boosting Sales by Integrating a Conversation-Intelligence App into RingCentral’s Open API Platform

TouchBistro, an award-winning POS provider founded in Toronto and serving 15,000+ restaurants worldwide, was rapidly expanding its sales organization across multiple countries. The company needed a reliable, scalable phone system that could record calls and integrate with conversation-intelligence tools so it could identify the tactics top reps used and share those best practices across a growing, distributed team.

TouchBistro deployed RingCentral MVP, enabled call recording, and used RingCentral’s open API to feed hundreds of thousands of calls, emails, and texts into Gong.io for analysis. The insights revealed winning call structures, informed a new coaching framework, and produced immediate gains — a 10% increase in close rates in the first month, a 12% boost in lead-to-opportunity rates, and much faster ramp-up for underperforming reps.

TouchBistro

Paul Snelson

Vice President, Sales