Case Study: BA Life achieves a seamless global virtual conference with RingCentral Events

BA Life Hosts Massive Virtual Conference with Attendees from 28 Countries, Using RingCentral Events

BA Life, a business analysts training and coaching organization, needed a flexible and affordable virtual events platform for its complex annual conference. Its previous platform had shortcomings, and the team wanted a solution that could support multiple tracks, different session formats, and a global audience. They chose RingCentral Events from RingCentral to meet those needs.

RingCentral implemented RingCentral Events for BA Life’s conference, enabling speaking sessions, breakout rooms, panel discussions, lounges, Q&As, expo booths, and streamed video content. The platform was easy to adopt even with a late switch, and RingCentral’s responsive support helped the team launch quickly. The event hosted 25 presenters and attendees from 28 countries, successfully supporting BA Life’s 2024 conference and new content formats.

BA Life

Linda Parker

Co-founder and CEO