Case Study: Aurora Construction Materials improves customer service and operational efficiency with RingCentral

Aurora Construction Materials builds customer service and process improvements with RingCentral

Aurora Construction Materials, a construction materials company in Asia Pacific, needed to improve customer service and internal communication while managing high call volumes with a small team. Using RingCentral RingEX and RingCentral Contact Centre, Aurora looked for a better way to handle customer inquiries, speed up response times, and support a highly time-sensitive concrete delivery operation.

RingCentral implemented an integrated communications and contact centre platform with unlimited call queuing, automatic callbacks, call recording, team messaging, and advanced analytics. The result was an immediate boost in customer service and visibility across the business, with about 50% uptake on callback offers, faster order coordination, stronger agent training, and better insight into customer behavior—helping Aurora reduce waste, cut idle plant time, and improve truck utilisation.

Aurora Construction Materials

Chris Cartwright

Customer Service Manager