Case Study: Auction Technology Group achieves global communications consolidation and streamlined customer support with RingCentral

ATG scales with RingCentral communications platform to support growing global busines

Auction Technology Group (ATG) is a UK‑founded operator of online and live webcast auctions—running 13,000 auctions a year across 12 verticals, serving 43.5 million bidders, listing 7.5 million items and facilitating £2bn in transactions. With a 100‑person global tech team supporting 24/7 customer service across two continents, ATG needed to replace fragmented regional phone and conferencing providers with a single, scalable cloud communications platform that offered consolidated billing, advanced call management, granular reporting and integrations with Zendesk, Salesforce, Office 365 and Power BI.

ATG chose RingCentral Office to provide unified telephony, Auto‑Receptionist multi‑level IVR, role‑based administration, a mobile app, RingCentral Meetings and native integrations. The solution delivered an accurate dial‑by‑name directory, improved call queuing/recording/reporting, streamlined administration, time savings and better workflows—earning company‑wide adoption and 24/7 support while enabling ATG to scale and improve customer service globally.

Auction Technology Group

Marika Clemow

Director of Operations