Case Study: Advantage Plumbing cuts call attempts by 75% and eliminates long-distance charges with RingCentral

Advantage Plumbing Heating and Cooling Unlocks Massive Efficiency Gains with RingCentral

Advantage Plumbing Heating and Cooling, a 30‑employee plumbing, HVAC and refrigeration contractor founded in 1968 and based in Stillwater, OK, faced growing communication problems after acquiring a distant location: two outdated phone systems, field technicians using personal cell phones (so customers often didn’t answer unknown numbers), costly after‑hours answering‑service charges because there was no automated menu, and long‑distance fees between offices. These issues created wasted time, poor customer contact (requiring about four call attempts to reach customers), and rising telecom costs.

Advantage deployed RingCentral softphones for office staff and mobile apps on field technicians’ tablets, enabling calls and texts to display the company number, automated menus to route non‑emergencies to voicemail, and team messaging/photo sharing for on‑site quoting. The switch cut call attempts to connect customers by roughly 75% (from four calls to one), eliminated long‑distance charges between locations, reduced answering‑service expenses, improved responsiveness and customer experience, and proved easy to implement and manage.

Advantage Plumbing

Macy Sorrell-Devereaux

Operations Manager