Case Study: Saddletree Homes boosts radio ad memorability with RingBoost vanity phone numbers

Dominating Radio with a Local Vanity Number

Saddletree Homes, a custom home builder in Colorado Springs, faced the challenge of standing out in a niche market with a limited budget. They needed a memorable call-to-action for their dominant radio advertising to maximize their return on investment and connect with buyers interested in custom builds. To address this, they worked with RingBoost to obtain a local vanity phone number.

RingBoost provided the solution with the custom local number 719-BUILDER. This highly memorable number increased the effectiveness of their radio ads by making the company easy to recall, which helped build brand awareness and attract more prospects. The number also served as a conversation starter with clients. As a result, Saddletree Homes has been able to maintain double-digit growth thanks to their more effective marketing.

Saddletree Homes

Blake Barcus

Marketing Director