Case Study: Pella Windows & Doors of Houston achieves double-digit closing rate improvements with Rillavoice

Pella Sees Double-Digit Closing Rate Improvements with Rilla

Pella Windows & Doors of Houston, a home remodeling company, faced challenges with inconsistent sales performance and a lack of objective data for coaching their team. Their managers could not conduct enough ride-alongs to effectively guide representatives, leading to guesswork throughout the sales process. To address this, they implemented Rilla, a conversation intelligence platform.

By using Rilla's analytics, Pella identified key behaviors of their top performers, such as maintaining a lower talk time, and implemented targeted training. This solution led to a double-digit improvement in close rates, a five-point increase in their close ratio within five months, and an improvement in their customer satisfaction scores. Rilla provided the objective data needed for personalized coaching, ultimately driving significant sales growth for the company.

Pella Houston

Eric Smithey

General Manager, Sales