Case Study: Lifestyle Home Products increases close rates with Rilla

Increasing close rates by 7% and lowering marketing costs with Rilla

Lifestyle Home Products, a provider of energy-efficient home improvement solutions, faced a challenge in scaling its sales team across the large region of Ontario. The sales managers were spending excessive, unproductive time driving to conduct in-person ridealongs with their reps, which limited their coaching capacity and hindered growth. They turned to the vendor Rillavoice for a solution.

By implementing Rilla's virtual ridealong platform, the company's sales managers could coach an unlimited number of reps remotely. This solution allowed for more frequent and targeted training. The results were significant: Lifestyle Home Products increased its close rate by 7% and raised its net sales per lead issued (NSLI) by over $700. Rillavoice enabled the company to scale its sales force more effectively while reducing managerial travel time.

Lifestyle Home Products

Marcus Carroll

Vice President of Sales