Case Study: California Efficiency Group reduces time to sale with Rilla

California Efficiency Group adopted Rilla and reduced the time to sale by 40%

California Efficiency Group, a home services company, faced a significant challenge in scaling their face-to-face sales operations. Without visibility into their door-to-door sales reps' conversations and compliance, leadership lacked accountability and effective KPIs. This made it difficult to train new reps and improve overall sales performance.

By implementing Rilla, the company gained true accountability and a powerful coaching tool. Leadership could review interactions to provide specific guidance, ensuring reps hit the right pain points and adhered to compliance. The results were substantial: the time for a new rep to make a first sale was reduced from 30 days to 18 days, a 40% decrease, leading to more sales at higher values and greater overall profitability.

California Efficiency Group

Jamal Hailey

Co-founder and CEO