Case Study: BathWorks of Michigan Achieves 2x Higher Closing Rates with Rilla

BathWorks of Michigan uses Rilla to 2x its reps’ closing rates

BathWorks of Michigan, a bath remodeling company, was challenged with scaling its sales team effectively. As their business grew, managers found it impossible to conduct enough physical ridealongs to coach their 12 sales reps and ensure quality control during in-home consultations. They partnered with the vendor Rillavoice to find a more practical way to monitor and coach their sales force.

By implementing Rillavoice's software, BathWorks of Michigan gained visibility into sales calls without being physically present. This solution allowed them to monitor their established sales process and coach reps based on actual interactions. The results were significant: the company achieved a 75% reduction in necessary ridealongs, doubled its reps' closing rates, and increased its average ticket size and overall sales.

BathWorks

Mike Eckstein

Sales Designer and Sales Coach