Case Study: Sabio achieves real-time CTV analytics and fraud reduction with Rill Data

Real-time Connected TV analytics at Sabio

Sabio Inc., a Connected TV software and analytics provider, needed a way to bring inventory transparency to terabyte-scale data while supporting real-time reporting and granular campaign analysis. The team was handling more than 50B auctions a week and hundreds of millions of impressions, and needed a faster, easier-to-use tool to improve day-to-day optimization for advertisers, publishers, and internal operations. Sabio turned to Rill Data and its Rill analytics platform to meet that need.

With Rill Data, Sabio’s Ad Ops team could analyze metrics across many dimensions, speed up hypothesis testing by 3–4x, and produce publisher target lists in 30–60 minutes instead of hours. The solution helped improve Video Completion Rate by more than 12% in one campaign, boost CTR and conversions for other clients, increase customer spend by 10–15%, reduce impression delivery discrepancies by 20%, and cut fraudulent bidding by 5–10%.

Sabio Inc

Rahul Patnaik

Senior Campaign Manager