Case Study: Prestige Automotive launches a private owner membership platform with Rika Digital

Prestige Automotive launches a private owner membership platform in 2019-2020 with Rika Digital

Rika Digital partnered with Prestige Automotive, a prestige global automotive brand, to support the launch of an exclusive private digital membership platform for its vehicle owners. The challenge was to create a curated digital destination that would extend the ownership experience beyond the vehicle itself, all while maintaining the brand's exceptional standards of quality and exclusivity for its highly discerning audience. This required a carefully considered customer journey, strong data governance, and seamless coordination across internal teams.

Rika Digital's solution encompassed communications strategy, customer experience consultancy, and the development of campaign assets and Salesforce automations. They delivered UX wireframes, a UI component library, email templates, and landing pages to create a refined and intuitive digital experience. The outcome was the successful launch of a premium digital touchpoint that deepened customer relationships, built a high-value private community, and created a testbed for future personalized services and monetization pathways.