Case Study: lastminute.com unifies three websites and cuts content management overhead with Rika Digital

lastminute.com cuts content management overhead by 75% with Rika

Rika Digital partnered with lastminute.com, a leading European travel technology company, to address a significant operational challenge. The client was managing three separate websites for corporate, careers, and investor content, which created a disconnected brand narrative, poor user experience, and high maintenance costs due to operational redundancies.

The solution implemented by Rika involved consolidating these three platforms into a single, unified corporate website with an intelligent navigation design and a new CMS. This strategic restructure resulted in a 75% reduction in content management overhead and allowed 90% of users to find target content within three clicks. Rika successfully eliminated technical debt and provided lastminute.com with a streamlined, efficient digital presence.

Lastminute.com