Case Study: Finova reaches hard-to-access lending decision-makers with Rika Digital’s multi-channel ABM campaign

Finova reaches 6,000 contacts with Rika Digital's multi-channel ABM campaign

The customer, finova, faced the challenge of reaching senior, risk-averse decision-makers at UK specialist lending firms to promote its buy-to-let lending platform. These time-poor executives were highly sceptical of generic marketing and required a credible, multi-touch approach. Rika Digital was engaged to design a campaign to establish presence within these priority accounts and generate qualified leads.

Rika implemented a multi-channel account-based marketing strategy for finova, combining LinkedIn advertising, premium direct mail, native trade editorial, and a behavior-led email workflow. The campaign successfully reached over 6,000 contacts, delivered 5x coverage across target accounts, and generated confirmed engagement within finova's top-tier lender lists. The results exceeded digital benchmarks, warmed up commercial conversations for the sales team, and led to Rika being appointed as finova's sole digital marketing agency.

finova