Case Study: Caterham achieves 455 qualified leads with Rika Digital

Caterham generates 455 qualified leads in 6 months with Rika Digital

Caterham, an iconic British sports car manufacturer, faced challenges with limited brand presence beyond its enthusiast base and inconsistent lead generation. To achieve sustained growth, they needed to build visibility with new audiences and generate a steady flow of qualified sales enquiries for their retailer network. They partnered with marketing agency Rika Digital to address this.

Rika implemented an Always On digital campaign strategy with 'See' and 'Think' streams to build awareness and drive consideration. This approach, which included targeted media placements and HubSpot CRM integration for lead distribution, successfully established a consistent brand presence. The results were significant, generating 455 qualified leads at a cost of £88 each and directly tracking 13 sales, alongside a 400% year-on-year increase in new car enquiries.

Caterham