Case Study: Caterham achieves full lead visibility and streamlined CRM management with Rika Digital and HubSpot Enterprise

Caterham achieves 100% lead visibility in 60 days with Rika Digital

Rika Digital partnered with Caterham, an iconic British automotive brand, to address challenges stemming from its decentralized retail network. These obstacles included fragmented lead management, a complete lack of visibility into dealer-level sales activity, and no direct access to end-customer data, which severely limited marketing attribution and performance reporting.

Rika Digital implemented a heavily customized HubSpot Enterprise CRM solution to centralize all customer interactions. The results included 100% lead visibility, full adoption across global dealers within 60 days, and improved operational efficiency. This provided Caterham with direct customer insight and full-funnel transparency, empowering smarter marketing decisions and laying the foundation for personalized customer campaigns.

Caterham