Case Study: Vigeo Achieves 850% Higher Customer Lifetime Value with RightMessage

Vigeo increases customer lifetime value by 850% with RightMessage

Vigeo, a fitness business formerly known as Strong Mommas, was stuck using generic marketing that failed to resonate with its audience. Without proper customer insights, they struggled to understand the specific pain points of their customers, who were primarily perimenopausal and menopausal women. To address this challenge, they partnered with RightMessage to implement its personalization and survey tools.

Using RightMessage, Vigeo deployed psychographic surveys to gather deep customer insights. This data was integrated with Customer.io to build hyper-personalized email sequences using liquid code and to create targeted lead magnets that used the exact language of their customers. The solution from RightMessage led to an 850% increase in customer lifetime value and helped grow annual revenue from $46,000 to nearly $1 million, with 68% coming from recurring subscriptions.

Vigeo (formerly Strong Mommas)