Case Study: Justin Welsh increases course launch revenue by $650k with RightMessage

Justin Welsh generates $650k in additional course revenue with RightMessage

Justin Welsh, a successful online creator and solopreneur with a large audience, faced the challenge of understanding his 215,000-person email list without concrete data. He wanted to better learn about his audience's needs to effectively position his products, particularly for the launch of his new flagship course. To achieve this, he turned to the vendor RightMessage and its segmentation and personalization capabilities.

RightMessage implemented a solution using targeted surveys to segment his audience, collecting over 150,000 data points. This data was then used to personalize email campaigns and sales pages for his course launch based on business stage and model. The results were significant: an 88% increase in sales page conversions and an additional $650,000 in revenue, as measured by a controlled A/B test.

Justin Welsh