Case Study: Justin Welsh boosts launch revenue by personalizing with RightMessage

How Justin Welsh made 
 over $650,000 of additional revenue by personalizing his course launch

Justin Welsh, a successful solopreneur with a large online following, wanted to better understand his audience to increase conversions for his upcoming course launch. He came to RightMessage seeking a solution to segment his email list and gather concrete data on his subscribers' businesses and needs, moving beyond his gut-level assumptions.

RightMessage provided a segmentation solution using surveys that integrated with his ConvertKit account. By personalizing his launch emails and sales page based on this data, Justin saw a 38% increase in conversions. This personalization, which required minimal setup time, directly resulted in over $650,000 of additional revenue during the course launch.

Justin Welsh