Case Study: Just Eat streamlines branded asset creation and ordering with RightMarket

Supplying 3,600 Just Eater’s with Branded Artwork & Accessories

Just Eat needed a fast, efficient way for 3,600 staff to create branded stationery, merchandise, and advertising after its merger with Takeaway.com. RightMarket provided an online design center branded as a marketing portal within Just Eat’s intranet, “The Kitchen,” so JETers could self-serve local marketing assets using the latest brand guidelines.

RightMarket’s portal let staff build discount vouchers, booklets, adverts, and accessories with controlled templates, approved imagery, colors, and typography, and choose branding for Just Eat, Takeaway.com, or Menulog. The solution freed up marketing and studio teams for higher-value work and reduced turnaround times from days to minutes, while also delivering on-brand assets, saving design brief effort, and enabling more than 3,600 staff to create items in the first month.

Just Eat