Case Study: Sue Ryder keeps 450+ shops safe, compliant and on-brand with RightMarket

Sue Ryder reopens 450+ shops safely with RightMarket

Sue Ryder, a national charity, faced a significant challenge when reopening its 450+ retail shops after lockdown. Each shop needed to constantly create its own tailored safety signage, posters, and informational materials to meet varying and changing local regulations. Fulfilling this demand centrally was impossible and created a major compliance and branding risk. RightMarket provided its Online Brand Centre platform to solve this critical problem.

The solution empowered every Sue Ryder shop to create its own compliant, on-brand designs in minutes. Using RightMarket's self-serve templates, staff and volunteers could instantly produce the materials they needed, from safety signs to sale posters. This removed immense pressure from the central marketing team, ensured legal compliance, and kept every location perfectly on-brand. The result was a safe and efficient reopening, with RightMarket becoming central to the charity's strategy.

Sue Ryder