Case Study: Sue Ryder frees up marketing capacity with RightMarket

Sue Ryder clears 1,000+ design requests a year with RightMarket

Sue Ryder, a national palliative and bereavement charity, faced an unmanageable demand for marketing design. Their small Design & Production Team was overwhelmed by over a thousand requests a year, leading to long wait times and the proliferation of off-brand, rogue artwork created by staff and volunteers who needed materials quickly. To solve this, they turned to the vendor RightMarket and its Online Design Centre platform.

RightMarket's solution empowered Sue Ryder's staff, volunteers, and supporters to create their own on-brand marketing materials using pre-approved templates. This resulted in the platform producing over 600 designs a month, which is 720% more than the team could previously handle. This freed up the design team for strategic work and saved the charity an estimated £100 per design, funds that were redirected to clinical care.

Sue Ryder