Case Study: Sue Ryder boosts design output and frees up marketing capacity with RightMarket

Freeing up marketing capacity with Sue Ryder

Sue Ryder worked with RightMarket after its Design & Production Team became overwhelmed by more than 1,000 design requests a year from hospices, care centres, retail stores, fundraisers, and supporters. The charity needed a way to keep materials on-brand and consistent while reducing long waits and freeing up its limited marketing capacity.

RightMarket implemented its Online Design Centre, turning Sue Ryder’s most popular designs into responsive templates that staff, volunteers, and supporters could customize themselves. This reduced the pressure on the design team and now generates over 600 designs a month, 720% more than the team’s previous capacity, while speeding up turnaround, reducing off-brand output, and saving an estimated £100 per design in time that can be redirected to care.

Sue Ryder

Suzanne Ostler

PR, Marketing and Communications Officer