Case Study: Caremark achieves 10x local marketing growth with RightMarket

Caremark achieves 10x growth in local marketing with RightMarket

Caremark, a national home-care franchisor with over 115 offices, faced significant challenges with local marketing. Their franchisees lacked marketing skills, leading to inconsistent and non-compliant materials that posed brand and regulatory risks. To empower local teams without increasing risk, Caremark partnered with RightMarket to implement its brand-security platform.

RightMarket provided a solution with locked templates, automated details, and pre-approved assets to ensure all marketing remained on-brand. The results included a tenfold increase in local marketing activity across all 115 branches. This growth was achieved while strengthening brand consistency, improving recruitment, ensuring compliance, and freeing up half a month of capacity for the central marketing team each month.

Caremark