Case Study: TGI Golf achieves scalable, cost-effective marketing for 500+ golf pros with RightMarket

Building a Promotions and Point of Sale Solution for 500+ Golf Pros

TGI Golf, a retail support service for more than 500 golf professionals, needed a better way to handle marketing support for its network. Seasonal demand spikes, varied local needs, and the cost and effort of creating promotional materials made it difficult for members to produce timely, branded campaigns. RightMarket provided an online design centre to help solve this challenge.

With RightMarket, TGI Golf members gained access to flexible templates for promotions, point of sale, and social media assets that could be customized in multiple sizes and automatically prepared for print. The system made it easy to create professional materials without designers or agencies, helping the network respond faster to trends and control costs. The result was a scalable, cost-effective marketing facility, with more than 10,000 marketing templates supported and assets created in minutes on average.

TGI Golf

Pauline Dale

Marketing Manager