Case Study: Blood Cancer UK achieves an accessible, well-received pandemic rebrand with RightMarket’s Online Design Centre

Blood Cancer UK launches a pandemic rebrand with RightMarket's 30-minute demo support

Blood Cancer UK, a national charity, faced significant challenges in launching a high-stakes rebrand. There was internal resistance due to previous rebrands, a lack of consultation in the past, and a well-established habit of staff creating their own off-brand materials. The charity needed a solution that would make their new brand accessible and allow everyone to feel part of the journey, especially while working remotely during the pandemic. They partnered with the vendor RightMarket to address this.

RightMarket implemented its Online Design Centre for Blood Cancer UK, providing responsive on-brand templates for various materials. This allowed staff and volunteers to create their own designs without compromising brand integrity. As a result, RightMarket helped the charity achieve an overwhelmingly positive internal reception for the rebrand, which was shortlisted for an award. The solution provided instant access to new collateral and freed the creative team to focus on strategic projects.

Blood Cancer UK