Case Study: Ashgate Hospice achieves on-brand design consistency with RightMarket

Ashgate Hospice frees up marketing capacity with RightMarket

Ashgate Hospice, a hospice care provider, faced significant challenges with brand consistency and marketing team capacity due to the uncontrolled use of Canva. Their graphic designer, Lis Harding, needed a solution from RightMarket to end the "Canva free-for-all," which was causing off-brand designs and draining time with constant monitoring and last-minute requests.

RightMarket implemented its branded templating system, which enforced Ashgate's guidelines automatically and provided real-time guardrails to prevent errors. This solution ensured every piece of content was on-brand by default. The results included freeing up precious marketing time, enabling non-marketing teams to self-serve, and allowing the design team to focus on larger strategic goals.

Ashgate Hospice