Case Study: Sue Ryder simplifies shop signage and stays on-brand with RightMarket

Adapting to Marketing after lockdown with Sue Ryder

Sue Ryder, a UK charity with more than 450 shops, faced major disruption when lockdown forced its retail stores to close. Because retail accounts for a significant share of income, reopening safely required fast updates to shop signage and marketing materials for different store layouts, opening times, capacities, and regional rules. RightMarket’s Online Brand Centre was used to help the retail and marketing teams meet these demands.

With RightMarket, Sue Ryder’s staff and volunteers could create branded posters, opening-time signs, offers, and compliance materials themselves from templates, reducing the workload on Marketing and speeding up changes to minutes rather than days. RightMarket helped keep every shop consistent and on-brand, supported legal compliance, and gave local teams more autonomy; the customer said it removed the pressure of producing hundreds of designs and helped the charity stay competitive on the high street.

Sue Ryder