Case Study: SoftwareMill achieves 20 business meetings per conference with RightHello

How to make the most of every conference

SoftwareMill, a Poland-based software development company, needed a better way to meet the right decision-makers at conferences and trade shows, where their team was spending time but not generating enough business value. To solve this, they partnered with RightHello and used cold mailing to target relevant prospects, especially C-level executives in finance across the US, Hungary, South Africa, and the UK.

RightHello ran outreach campaigns around several IT conferences and business trips, reaching people likely to attend and meet with SoftwareMill. The result was an average of 20 business meetings booked per conference, along with a 25.11% response rate and 13.31% positive response rate, delivering a major boost over SoftwareMill’s previous efforts.

SoftwareMill

Adam Warski

CTO, SoftwareMill