Case Study: DATEV achieves quality leads and more sales meetings with RightHello

Datev - Customer Case Study

DATEV, a Polish software and IT consulting provider, wanted to boost sales and better support its local reps by generating high-quality leads for companies with 50+ employees that were likely to need an ERP system. The main challenge was reaching the right decision makers, especially finance directors and chief accountants, in target companies across Poland.

RightHello implemented a cold email lead generation campaign, carefully selecting prospects by company size, location, and industry to support DATEV’s sales team. The campaign produced strong engagement, with a 52% open rate, 43% response rate, and 9% positive response rate, and quickly turned into business meetings and deals for DATEV.

DATEV

Izabela Dacewicz

Marketing specialist