Case Study: Booksy achieves 30% conversion from old leads with RightHello

Booksy boosts app logins with RightHello’s 30% conversion rate

Booksy, a popular app for booking beauty salon visits, faced the challenge of reactivating a large database of old leads for small beauty businesses in the US. These leads had grown cold, and internal email campaigns were not a priority, so Booksy turned to the vendor RightHello for a specialized cold email service.

RightHello developed a unique, high-quality email strategy tailored to these small business owners. The campaign resulted in nearly 30% of recipients logging into the Booksy app or setting up a subscription, significantly exceeding expectations and creating a surge in active users.

Booksy