Case Study: Booksy achieves 30% lead conversion with RightHello

Booksy boosts app logins by 30% with RightHello

Booksy, an app for booking beauty salon visits, faced the challenge of reactivating a large database of old, cold leads for small beauty businesses in the United States. These leads had shown initial interest but never became active users. Booksy engaged the vendor RightHello to run a targeted cold email campaign to warm up these contacts and drive app logins.

RightHello implemented a unique, non-standard email strategy tailored to these specific small business owners. The campaign sent over 950 emails, resulting in nearly 30% of recipients logging into the app or setting up a subscription. This conversion rate significantly exceeded Booksy's expectations, creating a surge in active users and demonstrating the effectiveness of RightHello's expert approach and high-quality copy.

Booksy