Case Study: Onliner refreshes ecosystem branding with Right Studio

Onliner refreshes ecosystem branding for 50% of Belarus with Right Studio

The customer Onliner, a major ecosystem of services in Belarus, faced the challenge of updating its 20-year-old visual identity to better represent its evolution from a forum into a large digital ecosystem. The outdated branding caused its numerous services to be indistinguishable from each other and from a new competitor, Ozon. They hired the vendor Right Studio to handle a comprehensive rebranding.

Right Studio developed a new, more graphic and coherent logo with humanistic features, a refreshed color palette, and a distinctive expressive font. This created a flexible visual language that could be easily scaled across all existing and future services. The solution successfully modernized the brand while retaining its core identity, ensuring it remained distinct in the competitive market.

Onliner