Case Study: Winston & Strawn puts visitors first with Right Hat’s modern website redesign

Winston & Strawn boosts visitor engagement with Right Hat’s new website

Winston & Strawn, an Am Law 100 firm, wanted a modern website that prioritized the visitor experience and reflected its warm, friendly culture. Their challenge was to execute a large, complex redesign that met the needs of both internal and external stakeholders, with a robust, easy search function being a top priority. They partnered with Right Hat for this website redesign.

Right Hat led a discovery process that included focus groups and research to understand stakeholder needs. The solution included a home page led by a predictive search bar, new art-directed environmental photos, and a contemporary design with angular elements and microanimations. The vendor also created a preview video to generate internal excitement. Right Hat successfully delivered a site that accomplished all of the firm's key goals, resulting in an improved user interface that draws visitors in and encourages them to spend more time exploring the firm's offerings.

Winston & Strawn