Case Study: American University showcases campaign success with Right Hat

American University raises over $500 million with Right Hat

American University sought to refresh their campaign website to showcase the unprecedented success of their Change Can't Wait fundraising initiative, which had exceeded its $500 million goal. They partnered with Right Hat to develop a new digital strategy that would be intuitive, accessible, and engaging for their community and supporters.

Right Hat designed and implemented a new website featuring bold infographics, integrated video, and dynamic movement to reflect the excitement of the university's achievement. The solution created an integral hub to educate and inspire supporters, successfully highlighting the campaign's overall impact and its effect on individual schools and colleges. The vendor, Right Hat, delivered a result that the client's Senior Director described as a project they were "thrilled with," praising the partnership.

American University