Case Study: Goodwill Industries of Upstate/Midlands South Carolina achieves a unified rebrand with Riggs Partners

Goodwill Industries of Upstate/Midlands South Carolina brings Goodwill to all with Riggs Partners

Goodwill Industries of Upstate/Midlands South Carolina partnered with Riggs Partners for a comprehensive rebranding initiative. The challenge was to align the organization's business strategy, brand marketing, and internal culture to better communicate its unique value proposition and stand out from competitors.

Riggs Partners developed a new all-encompassing brand positioning that highlighted the virtuous circle connecting donors, shoppers, and job seekers. The solution included a new tagline, mass media campaigns, website, outdoor advertising, and a series of internal employee culture events. The vendor successfully brought the new brand to life, which was celebrated by the client's leadership for being everywhere they had hoped it would be.

Goodwill Industries of Upstate/Midlands South Carolina