Case Study: Epworth Foster Care achieves 103% more foster recruits with Riggs Partners

Epworth Foster Care boosts new recruits 103% with Riggs Partners

Epworth Foster Care faced the challenge of needing to more than double the number of children it placed into foster care by recruiting entirely new audiences. To achieve this audacious goal, they partnered with the vendor Riggs Partners, which employed a strategy using social media video, collateral, and digital services.

Riggs Partners identified an audience of people re-evaluating their purpose post-pandemic and targeted them with a "foster curious" campaign. The solution focused on posing the question "what if?" through relatable storytelling rather than direct persuasion. This strategy by Riggs Partners was highly successful, resulting in a 103% increase in new foster parent recruits a month prior to the campaign's deadline.

Epworth Foster Care