Case Study: University of Arizona achieves 46% higher social engagement with RIESTER's Wonder campaign

University of Arizona boosts social engagement 46% with RIESTER

The University of Arizona engaged the advertising agency RIESTER to help continue its trend of growth amid a decade of declining enrollment in higher education. The challenge was to evolve the university's existing "WONDER" campaign to better position it as a place for future leaders and problem-solvers.

RIESTER developed a campaign centered on the insight that "wisdom begins in wonder," positioning the university as the place that helps curious students achieve their potential. This solution drove a 46% year-over-year increase in social media engagement and a 42% increase in landing page conversion rates.

University of Arizona