Case Study: Talking Stick Resort boosts guest attendance and revenue with RIESTER’s WAVE event brand

Talking Stick Resort boosts revenue 48.7% with RIESTER

The Talking Stick Resort, an upscale casino, faced the challenge of relaunching its pool party event series post-COVID. They needed to reinvigorate the events to attract a younger audience, especially as competitors like the W hotel had strengthened their own offerings. The resort engaged the vendor, RIESTER, to develop a new strategy and creative approach.

RIESTER developed a new event brand called WAVE, inspired by the concept that no two waves are the same. The solution included creative, production, media, and a social media campaign titled "Under the WAVE." The results were significant, with the average guest list increasing by 35% and guest revenue rising by 48.7%. The social media effort generated 2.7 million impressions and garnered ongoing television coverage.

Talking Stick Resort